Have you ever heard of the “clean beauty” concept? If not, let us introduce you to the world of beauty products made only with high-quality ingredients, sustainable and ethically sourced.
These products usually contain certified organic ingredients and are mindfully created without any suspected toxic ingredients. They are wild-harvested, eco-friendly, cruelty-free and bio-dynamic.
Unfortunately, there are lot of brands that promote themselves as being clean, green or sustainable but most of the time these claims are just part of their marketing strategy, hence misleading. So, the trickiest part is to manage to make the difference between the quality beauty products and the ones that only take advantages of these terms.
Let’s dig deeper into the clean beauty movement and discover what it stands for, leaving aside the brands that are defining this term according to their own agenda.
To us, a clean beauty product must satisfy the following main criteria:
- It’s created with non-toxic ingredients
If you want to make sure you eliminate toxicity from your beauty routine, try to avoid these 10 ingredients at all costs: parabens, fragrances, chemical UV filters, phthalates, formaldehyde, polyethylene, triclosan, butylated hydroxy anisole, diethanolamine or sodium laureth sulfate.
Clean beauty means at its core that the product you’re using will never put your health at risk and all of the ingredients above are not safe but toxic for your well-being.
- It promotes transparent labels
When a beauty brand values transparency and makes an effort to list on the label all the ingredients, including their provenience, they are providing you the opportunity to make an informed decision, protecting this way your health from all the chemicals that the product may contain and all the claims that are not supported by a legal certification.
However, because this industry is highly unregulated, not all beauty brands choose to be transparent. They hide harmful ingredients under the umbrella term “fragrance” or “preservatives” or they falsely label their products as being “eco” or “100% natural” just to capture the consumer’s attention.
Clean beauty should be simple. It is synonymous with non-toxic beauty and it certainly doesn’t claim to be something that it’s not.
Focused on eliminating as many chemicals as possible from your daily beauty products (skincare, hygiene, supplements) clean beauty industry is also raising consumer’s awareness about the importance of a clean label, making him responsible of his choices.
So, it’s up to you to become familiar with these terms and do your best to avoid the common toxins and other mysterious ingredients when choosing a beauty product. Especially when this industry lacks proper regulation.
So, how do you become a savvy shopper?
The most important thing of all is to make it a habit to read all the ingredients that are listed on your beauty product labels. Read everything from the ones that are highest on the list to the ones that are displayed at the bottom, because usually the compounds we should avoid are listed at the end of the list, if not at all.
Don’t freak out if you find scientific terms that you don’t understand. Beauty companies have to use the official names for the ingredients but most of the time they include the colloquial name as well. For example, a product that contains “shea butter” will list “butyrospermum parkii” on the label. Search for that ingredient and check if it’s natural or not. It will be easier for you to evaluate the product this way.
Secondly, learn about the main ingredients you definitely want to avoid.
- Parabens for example are preservatives that can trigger allergies or worse, they can act as endocrine disruptors or have carcinogens properties.
- Sulfates are mostly contaminated with 1,4-dioxane, a harmful chemical that can cause skin/eye irritation.
- Phthalates are also being endocrine disruptors and have the potential to cause birth defects.
- Artificial fragrances and dyes can cause skin irritation, inflammation and are potential carcinogens, endocrine disruptors, and neurotoxins.
- Hydroquinone, a potential carcinogen, was linked to skin cancer and organ toxicity.
Avoiding beauty products that contain any of these ingredients is a great place to start. From here, you can clean up your beauty routine by looking for suitable alternatives for the product you usually buy or use. Have in mind if the product is good for your body and for the environment as well. Think of bio-availability and sustainability. Companies that want their products to be clean, usually have solid responsible initiatives and an actual commitment to healthy products.
Excited about making the transition to clean beauty but don’t know where to start? We will help you cut down on research time, presenting you some amazing products that will take care of your beauty from within.
They are 100% natural, have organic certification and promote transparency, efficiency & sustainability as being their core values.
ALLKME is a brand born from passion towards positive change, commitment and dedication for well-being. It sells plant-based supplements that are vegan, non-GMO, gluten-free, having no synthetics, additives or artificial flavors added.
Their products are formulated to complement each other, as a part of a healthy beauty routine. So, whether you’re worried about your gut health or your immunity, your skin losing its vibrancy or you simply want to fight the signs of aging, these natural formulas provide the nourishment your body needs and enhance your beauty from within! Check www.allkme.com for more info.